Wednesday, February 9, 2011

Despite Pushback From Pubs, Apple Will Make iTunes Subscription Billing Mandatory

When Rupert Murdoch’s The Daily launched last week, Apple’s VP Eddy Cue got on stage to announce one-click subscriptions for iPad publications through iTunes. The Daily already has the one-click billing option as a feature, and Cue promised it would be made available to other iPad newspaers and magazines soon. Cue then started to make the rounds of print media companies in New York City to explain how subscription billing will work on the iPad.

http://techcrunch.com/2011/02/08/apple-subscription-itunes/

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