Wednesday, February 16, 2011

Apple, Google and the Publishers: Here’s How to Make Subscriptions Work

In recent weeks, we’ve heard growing concern from magazine and newspaper publishers regarding the challenge of providing content for mobile media while preserving their print franchises. The concern is nothing new, but it’s apparent that content providers are at risk of losing track of their customers like toddlers in a shopping mall.

http://voices.allthingsd.com/20110210/have-we-forgotten-the-customer-in-the-customer-ownership-battle/?mod=ATD_rss

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