With Plans To Double Revenues, Atlantic Switches Gears On Premium iPad App

On the heels of last week’s news that the high brow culture and news publication The Atlantic posted its first profit “in decades”—and that ad revenues rose 37 percent, with print and online up a respective 27- and 70 percent—Jay Lauf, the mag’s VP and publisher told paidContent that executives are rethinking its premium iPad app. The Atlantic Premium iPad app was under construction last fall, as an adjunct to its Atlantic Digital, which serves as a shell for sales of $4.99 replicas of the print edition. “We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special,” Lauf said in an interview.

http://paidcontent.org/article/419-with-plans-to-double-revenues-atlantic-switches-gears-on-premium-ipad-a/