Magazines Still Struggling With This Social Media Business

Magazines have figured out how to use platforms like Facebook -- and to a lesser extent Twitter -- to build brand awareness, but they're still a long way from making money from social media.




That was the message from publishing executives and their resident social media gurus at the MPA's inaugural Social Media conference, held in New York on Tuesday.



http://www.thewrap.com/media/column-post/magazines-still-struggling-social-media-business-24034?page=0,0