Top 5 App Tricks Magazine Publishers Should Learn

Magazine publishers should stop looking over one another's shoulders when developing apps and start spying farther afield. Some of the smartest ideas in presenting content and leveraging the portability of mobile are happening far outside the digital magazine racks. So for this edition of our occasional roundup of smart thinking in the digital world, we look to the offbeat apps for some ideas print publishers can implement.
http://www.minonline.com/news/Top-5-App-Tricks-Magazines-Should-Learn_16316.html

Magazines Still Struggling With This Social Media Business

Magazines have figured out how to use platforms like Facebook -- and to a lesser extent Twitter -- to build brand awareness, but they're still a long way from making money from social media.




That was the message from publishing executives and their resident social media gurus at the MPA's inaugural Social Media conference, held in New York on Tuesday.



http://www.thewrap.com/media/column-post/magazines-still-struggling-social-media-business-24034?page=0,0

With Plans To Double Revenues, Atlantic Switches Gears On Premium iPad App

On the heels of last week’s news that the high brow culture and news publication The Atlantic posted its first profit “in decades”—and that ad revenues rose 37 percent, with print and online up a respective 27- and 70 percent—Jay Lauf, the mag’s VP and publisher told paidContent that executives are rethinking its premium iPad app. The Atlantic Premium iPad app was under construction last fall, as an adjunct to its Atlantic Digital, which serves as a shell for sales of $4.99 replicas of the print edition. “We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special,” Lauf said in an interview.

http://paidcontent.org/article/419-with-plans-to-double-revenues-atlantic-switches-gears-on-premium-ipad-a/

Lady Gaga Sells Magazines. Taylor Swift Does Not.

It's taken some time, but the surefire secret to selling magazines has finally been revealed: Put Lady Gaga on the cover. Women's Wear Daily reports that from Vanity Fair to Rolling Stone to Elle, many publications locked down their best-selling issues of 2010 when Gaga appeared in some form of disrobement on their covers -- a stat that probably isn't that foreign to Gaga -
http://new.music.yahoo.com/blogs/amplifier/49383/lady-gaga-sells-magazines-taylor-swift-does-not/