Readers have more trouble focusing on magazines' iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.
"We thought that of course there's a lot of activity going on on an iPad, when there's so many things you can be doing -- between email, Netflix, playing games, reading magazines -- but they're actually bouncing around a lot more than we thought," said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski.
No comments:
Post a Comment