Hearst’s Carey: Tablets Will Provide 25 Percent Of Magazines’ Circulation

The notion that the iPad was going to save newspapers and magazines had been diminishing somewhat lately, especially since publishers have tended to regard Apple’s 70/30 revenue split for digital subscriptions coupled. Not to mention Apple’s continued refusal to share substantive consumer data. But with iPad 2 coming Friday, publishers’ ardor for the hot device appears to be growing again. Speaking at the Bloomberg Media Summit, Hearst Magazines President David Carey seemed to take the hurdles Apple (NSDQ: AAPL) has thrown in publishers’ paths in stride, suggesting the Hearst might consider introducing a “bespoke” iPad publication akin to what News Corp (NSDQ: NWS). did with The Daily.




http://paidcontent.org/article/419-media-summit-hearsts-carey-tablets-will-provide-25-percent-of-circ/

‘iPadding’: Tablets Reorient Reader Interaction with Magazine Content

When is a magazine not a magazine? When you try to re-create that experience on a tablet, according to new research from Bonnier Corp. and media agency CP+B. “What surprised us most was that when we put a digital magazine in front of people, they didn’t treat it like a traditional magazine at all,” says CP+B associate director of research Lindsey Allison. The study tracked 15 focus groups of readers who engaged magazines on the Web and on iPads for numerous publishers, including Bonnier, Condé Nast and Hearst. Apparently iPad users think of themselves and the content differently from the ways they engage these brands elsewhere. 


http://www.minonline.com/news/iPadding-Tablets-Reorient-Reader-Interaction-with-Magazine-Content_16635.html

Magazines' iPad Editions Struggle to Keep Your Attention, New Study Finds

Readers have more trouble focusing on magazines' iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.

"We thought that of course there's a lot of activity going on on an iPad, when there's so many things you can be doing -- between email, Netflix, playing games, reading magazines -- but they're actually bouncing around a lot more than we thought," said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski.

http://adage.com/article/mediaworks/magazines-ipad-editions-struggle-attention/149307/

Mighty iPad Shows Its Metrics Muscle

Sometimes an image (well, an infographic) is worth a thousand words. Yudu Media’s most recent iPad Trends Report aggregates some of the most interesting metrics around iPad use and iPad users. The bottom line: this is one of the most powerful device releases in gadget history, and it is attracting an audience that any publisher or advertiser should covet.


http://www.minonline.com/news/Mighty-iPad-Shows-Its-Metrics-Muscle_16551.html

The Apple iPad 2 Effect: Samsung Rethinks Its Galaxy Tab 10.1

Thinner, lighter and faster, Apple's iPad 2 was bound to send some competitors into panic mode.

Such is the case for Samsung. The company is rethinking parts of its upcoming Galaxy Tab 10.1 Android tablet in the wake of Apple's iPad 2 announcement on Wednesday.

http://www.pcworld.com/article/221367/the_apple_ipad_2_effect_samsung_rethinks_its_galaxy_tab_101.html

The Apple iPad 2 Effect: Samsung Rethinks Its Galaxy Tab 10.1

Thinner, lighter and faster, Apple's iPad 2 was bound to send some competitors into panic mode.

Such is the case for Samsung. The company is rethinking parts of its upcoming Galaxy Tab 10.1 Android tablet in the wake of Apple's iPad 2 announcement on Wednesday.

http://www.pcworld.com/article/221367/the_apple_ipad_2_effect_samsung_rethinks_its_galaxy_tab_101.html