WASHINGTON — How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
http://www.nytimes.com/2010/12/13/business/media/13atlantic.html?_r=1&emc=eta1
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