), RSS feeds, Twitter and Bing News. The content is then arranged on the page in a grid format — you get to choose the exact layout — for your own consumption and for sharing with others.http://mashable.com/2010/12/11/microsoft-montage/
Tuesday, December 21, 2010
Microsoft Introduces Montage, a Magazine-Like, Topic-Based Web App
At LeWeb yesterday, Microsoft demonstrated a pretty, new way to curate the web’s information: Montage.Montage looks and feels a lot like a glossy magazine web or tablet app. It works by allowing the user to pick a keyword or two; the application then pulls data and content from a variety of media-rich and real-time sources, including YouTube (), RSS feeds, Twitter and Bing News. The content is then arranged on the page in a grid format — you get to choose the exact layout — for your own consumption and for sharing with others.
http://mashable.com/2010/12/11/microsoft-montage/
), RSS feeds, Twitter and Bing News. The content is then arranged on the page in a grid format — you get to choose the exact layout — for your own consumption and for sharing with others.http://mashable.com/2010/12/11/microsoft-montage/
Web Focus Helps Revitalize The Atlantic
WASHINGTON — How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
http://www.nytimes.com/2010/12/13/business/media/13atlantic.html?_r=1&emc=eta1
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
http://www.nytimes.com/2010/12/13/business/media/13atlantic.html?_r=1&emc=eta1
Apple Launches First IAd for IPad, for Disney's 'Tron Legacy'
NEW YORK (AdAge.com) -- The first iAd for iPad will launch this afternoon for the upcoming Disney blockbuster "Tron Legacy." This is a preview of what Apple's mobile ad format will look like on the iPad, and the only iAd planned for Apple's tablet for this year, an Apple spokesman told Advertising Age.
http://adage.com/digital/article?article_id=147660
http://adage.com/digital/article?article_id=147660
Thursday, December 9, 2010
Gourmet Live Opens Shop
Ever since Condé Nast revived the Gourmet brand in free iPad app Gourmet Live, the plan has always been to find
incremental new revenue through a combination of free and paid content. Yesterday (Dec. 7), an app upgrade added a new Gourmet Live Store that sells special content collections as well as previous weekly issue updates.
A new tab in the Library section of Gourmet Live showcases a “continuing iteration with new collections, new ways of purchasing content and more,” the editors write.
http://www.minonline.com/news/Gourmet-Live-Opens-Shop_16019.html
incremental new revenue through a combination of free and paid content. Yesterday (Dec. 7), an app upgrade added a new Gourmet Live Store that sells special content collections as well as previous weekly issue updates. A new tab in the Library section of Gourmet Live showcases a “continuing iteration with new collections, new ways of purchasing content and more,” the editors write.
http://www.minonline.com/news/Gourmet-Live-Opens-Shop_16019.html
Mark Zuckerberg to Donate Most of His Wealth to Charity
At only 26 years of age, Mark Zuckerberg is one of the world’s youngest billionaires, but he’s not keeping it all for himself. By signing on to Bill Gates and Warren Buffet’s initiative called the “Giving Pledge,” Mark agreed to give most of his wealth to charity.
This is not Zuckerberg’s first foray into philanthropy; he donated an undisclosed amount to the open social network project Diaspora as well as $100 million to Newark Public Schools. He spoke about the Newark donation on Oprah, explaining his dedication to help fix the public school system.
http://mashable.com/2010/12/09/mark-zuckerberg/
This is not Zuckerberg’s first foray into philanthropy; he donated an undisclosed amount to the open social network project Diaspora as well as $100 million to Newark Public Schools. He spoke about the Newark donation on Oprah, explaining his dedication to help fix the public school system.
http://mashable.com/2010/12/09/mark-zuckerberg/
Bonnier Revs Up Roadtrip
Joining the likes of News Corp.’s forthcoming tablet newspaper The Daily and Richard Branson's iPad-only magazine, Project, Sweden’s Bonnier Corp. has created Roadtrip, a made-for-the-tablet publication.
The new form shows how publishers are experimenting on the iPad as they try to figure out how to make money off the tablet. Bonnier, whose Popular Science was one of the first publications sold on the iPad when it hit stores in April, is now looking at creating products like Roadtrip that aren’t enhanced versions of its magazines.
http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i9a98d83b8ff950acfd4b9feecbe0d3d9
The new form shows how publishers are experimenting on the iPad as they try to figure out how to make money off the tablet. Bonnier, whose Popular Science was one of the first publications sold on the iPad when it hit stores in April, is now looking at creating products like Roadtrip that aren’t enhanced versions of its magazines.
http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i9a98d83b8ff950acfd4b9feecbe0d3d9
Tuesday, December 7, 2010
New Flipboard Offering Promises Giant Step For Online Advertising
Flipboard, the RSS reader for the iPad that aggregates content shared through social networks in a magazine-style interface, has taken a major step toward tailoring its product to publishers with the release of a website enhancing product, Flipboard Pages
.
http://www.pubexec.com/article/new-flipboard-product-offers-magazine-style-advertising-article-layout/1
.http://www.pubexec.com/article/new-flipboard-product-offers-magazine-style-advertising-article-layout/1
Wednesday, December 1, 2010
New York Times looks to WeightWatchers for Internet tips
http://www.reuters.com/article/idUSTRE6B00B320101201
NEW YORK (Reuters) - New York Times Co is completing plans to charge readers for online news after spending a year studying websites such as Consumer Reports and WeightWatchers.
The New York Times, which in 2007 abandoned its first big effort to charge consumers to read its columnists online, is betting it can overcome readers' objections to paying for news they have grown accustomed to reading free of charge.
"This year has been a year of preparation," New York Times Chief Executive Janet Robinson told the Reuters Global Media Summit. "We have done very in-depth planning in regard to the technology."
The company has been working with consumer electronics and technology companies, including Microsoft Corp, Sony Corp, Samsung Electronics, Apple Inc and Amazon.com Inc, for its digital editions, she said.
More Reuters Results for:
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The New York Times, which in 2007 abandoned its first big effort to charge consumers to read its columnists online, is betting it can overcome readers' objections to paying for news they have grown accustomed to reading free of charge.
"This year has been a year of preparation," New York Times Chief Executive Janet Robinson told the Reuters Global Media Summit. "We have done very in-depth planning in regard to the technology."
The company has been working with consumer electronics and technology companies, including Microsoft Corp, Sony Corp, Samsung Electronics, Apple Inc and Amazon.com Inc, for its digital editions, she said.
Magazine Readership Remains Strong According to Affinity’s American Magazine Study
November 30, 2010 (New York, NY) Affinity released today the Fall wave of its American Magazine Study, which reports magazine audience estimates for the country’s leading publications. According to AMS, more than 188 million American adults currently read printed magazines. Readership among women skews higher than men, with 84% of women and 80% of men reporting that they read at least one magazine title. The average consumer reads 6.1 different magazine titles.
Beginning with its Spring 2011 release, Affinity will expand the scope of the AMS Service to report magazine audience estimates that also include a host of digital platforms - mobile magazine apps, magazine Web sites, publishers’ social media sites and electronic subscriptions. This will mark the first time that advertisers, agencies and publishers will have access to syndicated audience data and reader profiles that reflect the total reach of a magazine’s brand in both printed and digital form.
According to Tony Incalcatera, Chief Operating Officer of Affinity, “Traditional methodologies can not keep pace with the expanding definition of the magazine brand. As publishers escalate their entry into the world of digital content delivery, Affinity’s American Magazine Study is evolving to measure all of the ways that publishers are leveraging digital technologies to extend the reach of their brands.”
The Fall release of the AMS study represents interviews with more than 34,000 American adults over the past year. AMS audience estimates are integrated with advertising effectiveness scores from Affinity’s VISTA Service to report the audience delivery of issue-specific magazine campaigns. In addition, AMS audience estimates are integrated with Experian Simmons’ National Consumer Study (NCS), combining in-depth consumer targeting capabilities with Affinity’s contemporary, Web-based approach to magazine audience measurement. (AMS Fall 2010 Magazine Audience Estimates Attached)
For Immediate Release
Tom Robinson • 212.922.9582
Tom@AffinityResearch.net
* * * About Affinity Affinity is a media research firm specializing in magazine audience measurement and accountability tracking. Affinity’s products include ProofReader (campaign pre-testing), The American Magazine Study (print and digital magazine audience measurement), the VISTA Service (in-market campaign tracking) and MagPlan (the industry’s first accountability-driven magazine optimizer). For more information, visit www.AffinityResearch.net.
Beginning with its Spring 2011 release, Affinity will expand the scope of the AMS Service to report magazine audience estimates that also include a host of digital platforms - mobile magazine apps, magazine Web sites, publishers’ social media sites and electronic subscriptions. This will mark the first time that advertisers, agencies and publishers will have access to syndicated audience data and reader profiles that reflect the total reach of a magazine’s brand in both printed and digital form.
According to Tony Incalcatera, Chief Operating Officer of Affinity, “Traditional methodologies can not keep pace with the expanding definition of the magazine brand. As publishers escalate their entry into the world of digital content delivery, Affinity’s American Magazine Study is evolving to measure all of the ways that publishers are leveraging digital technologies to extend the reach of their brands.”
The Fall release of the AMS study represents interviews with more than 34,000 American adults over the past year. AMS audience estimates are integrated with advertising effectiveness scores from Affinity’s VISTA Service to report the audience delivery of issue-specific magazine campaigns. In addition, AMS audience estimates are integrated with Experian Simmons’ National Consumer Study (NCS), combining in-depth consumer targeting capabilities with Affinity’s contemporary, Web-based approach to magazine audience measurement. (AMS Fall 2010 Magazine Audience Estimates Attached)
For Immediate Release
Tom Robinson • 212.922.9582
Tom@AffinityResearch.net
* * * About Affinity Affinity is a media research firm specializing in magazine audience measurement and accountability tracking. Affinity’s products include ProofReader (campaign pre-testing), The American Magazine Study (print and digital magazine audience measurement), the VISTA Service (in-market campaign tracking) and MagPlan (the industry’s first accountability-driven magazine optimizer). For more information, visit www.AffinityResearch.net.
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