Six months after the Apple iPad went on sale, Condé Nast is releasing results of its first consumer research into the interactive touchscreen tablet, along with its implications for app developers and advertisers.
For example, the company found that many iPad users aren’t typical early adopters of tech devices, suggesting that ads have a better chance at being successful if they clearly direct users in how to engage with them.
“That was a fairly big surprise for us, and it has very big implications for how editors and designers design apps and how agencies design ads,” said Scott McDonald, svp, market research, Condé Nast.http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i08fb7e6188860b702d4cdd2049f925d3
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