How Starbucks is trying to change the media Read more: http://news.cnet.com/8301-13577_3-20020129-36.html#ixzz1361C6yKt

The Knot Brings Wedding Party Onto the iPad

Wedding content brand The Knot arrived on the iPad this week, and it brought a large wedding party with it.http://www.minonline.com/news/The-Knot-Brings-Wedding-Party-Onto-the-iPad_15517.html

Washington Ideas Forum has become a signature platform for The Atlantic and its partners

Reinforcing their thought leadership for our Washington community and the wider world.  Despite busy fall schedules and a looming election, the Forum has evolved into a must-schedule, must-discuss event for those interested in the day’s newsmakers.
The second annual Washington Ideas Forum captured wide-spread press attention, generating more than 420 million media impressions to date—a number that continues to grow daily.  By comparison, the 2009 Forum generated 254 million impressions.
More than 60 members of the working press attended the Forum over the course of two days.  Additionally,
 *   C-SPAN, CNN and Al-Jazeera sent camera crews
 *   AP and Getty Images sent photographers
 *   NBC, CNBC, Fox News, PBS Newshour, Bloomberg TV, Reuters TV and Voice of America pulled live or archived footage from the Forum
Reflecting the broad range of topics addressed, the Washington Ideas From drew attention from all quarters.  Media highlights include:
 *   C-SPAN broadcasts of full Haley Barbour, Richard Holbrooke, Spike Lee, Kenneth Feinberg, James Webb and Eric Schmidt’s sessions as well as the Campaign 2010 Panel
 *   Multiple news-driven posts from widely-read and respected reporters including the Huffington Post’s Sam Stein, Slate’s David Weigel and Daily Caller’s Jon Ward
 *   PBS Newshour airing footage of Richard Holbrooke’s session
 *   Coverage of Michael Bloomberg’s session including MSNBC’s Morning Joe, the Anderson Cooper 360 blog, Fox News, the New York Observer and Politico
 *   Coverage of Timothy Geithner, Nassim Taleb and Kenneth Feinberg’s sessions by agenda-driving business outlets such as the Wall Street Journal, New York Times, Financial Times, Reuters, Bloomberg, Marketwatch and The Business Insider
 *   Coverage of Eric Schmidt and Craig Newmark’s sessions by technology influentials including Fast Company, Ars Technica, ZDNet, The Hill’s Hillicon Valley, Geek Sugar, Switched and How Stuff Works
 *   Favorable overviews of the Forum from New York Times’ The Caucus, Columbia Journalism Review, Washingtonian and Mediabistro’s Fishbowl DC
 *   Items in gossip-oriented outlets including the Washington Post’s Celebritology, New York Magazine’s Daily Intel, Washington Examiner’s Yeas and Nays, Washington City Paper’s Loose Lips and NBC Washington’s Nite Side

Condé Nast Research Touts iPad Extensions

Six months after the Apple iPad went on sale, Condé Nast is releasing results of its first consumer research into the interactive touchscreen tablet, along with its implications for app developers and advertisers.

For example, the company found that many iPad users aren’t typical early adopters of tech devices, suggesting that ads have a better chance at being successful if they clearly direct users in how to engage with them.

“That was a fairly big surprise for us, and it has very big implications for how editors and designers design apps and how agencies design ads,” said Scott McDonald, svp, market research, Condé Nast.http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i08fb7e6188860b702d4cdd2049f925d3

November Issue is Biggest Revenue Generator in The Atlantic's 153-Year History

http://www.foliomag.com/2010/november-issue-biggest-revenue-generator-atlantics-153-year-historyAtlantic Media may be pursuing an aggressive "digital-first" strategy but the print product has hit a historic highmark. While many magazines reporting ad page gains in 2010 are only comparing that to the nightmare of 2009, The Atlantic says its November 2010 issue is the single highest-revenue issue in the magazine's 153-year history. The November issue-which features The Atlantic's "Brave Thinkers" profiles-saw a 60 percent jump in ad pages and a 95 percent gain in ad revenue over November 2009 (also a "Brave Thinkers" issue). The current issue features customized and unconventional ad units, such as a multiple cover execution sponsored by Dow and a Buick gatefold opening the Brave Thinkers editorial package

Mac Users Are Getting New Outlook From Rival

A new, faster, better version of Microsoft Office is coming out Oct. 26. But it isn't for Microsoft's own Windows operating system. It is for the Macintosh computers made by the software giant's archrival, Apple. And, among other things, it will bestow upon the Mac a benefit heretofore available only on Windows: Outlook. The popular email, calendar and contacts program is finally arriving on the Mac in a version that looks and works very much like the Windows version.http://online.wsj.com/article_email/SB10001424052748703673604575550201474088146-lMyQjAxMTAwMDEwNDExNDQyWj.html

July - September 2010 vs 2009 (3Q)

October 8, 2010

http://www.magazine.org/advertising/revenue/by_mag_title_qtr/pib-3q-magazines-2010.aspx