Good News for Magazines: Popular Science iPad Subscribers Are 95% New Readers

What will Conde Nast, and Hearst soon after it, find as people start buying subscriptions to their magazines' iPad editions in Apple's App Store?

About half the new subscribers are likely to let Apple share their names and other information with the publishers, as Forbes reported yesterday.

http://adage.com/article/mediaworks/popular-science-ipad-subscribers-95-readers/227531/

Watch the Apple-esque Video Intro for Google Chromebook 'Computer-Like Object'

Google's Chromebook laptops are a hot topic today -- "Chromebook" is a Top 10 Trending Topic on Twitter right now -- as details spread about when you can buy them (June 15), who's making them (Acer and Samsung) and the leasing plans ($28 per month for business users, $20 per month for educational institutions). You can get much of the basic information at Google's Chromebook microsite, but the best way to get a quick take on what makes the Chromebook so revolutionary is to watch Google's 110-second video product intro, embedded below.


http://adage.com/article/the-media-guy/watch-google-s-apple-esque-video-intro-chromebook/227502/

Time Inc. in iPad Deal With Apple

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.

Read more: http://online.wsj.com/article_email/SB10001424052748703703304576296980128055282-lMyQjAxMTAxMDAwMjEwNDIyWj.html#ixzz1LD6rIFFa

Bonnier Corp. Named Publishing Innovator of the Year

Bonnier Corp. was recognized for its innovation in magazine publishing with a Publishing Innovator of the Year award at the recent Publishing Business Conference & Expo, presented by Publishing Executive and Book Businessmagazines. The publisher was honored at a special reception at the New York Marriott Marquis, Times Square, attended by approximately 70 VIP guests from the publishing industry—including executives from Esquire, The Onion, U.S. News & World Report, Merriam-Webster, Wolters Kluwer and Fierce Markets. 


http://www.pubexec.com/article/bonnier-corp-named-publishing-innovator-year/1

Condé Nast is making customers very app-y

Consumers may start seeing more free downloads of tablet editions from Condé Nast magazines -- at least as temporary traffic builders.
Industry watchers were wondering what was up last week following the appearance of a free May issue of Wired magazine underwritten by Adobe. It comes after a full year of offering paid editions of Condé Nast's trend-setting tech magazine.

Read more: http://www.nypost.com/p/news/business/conde_nast_is_making_customers_very_L6uMuSeZnKtzpmlcIZ5pBO#ixzz1KBJc9ND7

SI Golf Group’s Front9 for iPad Takes a Golf Lesson from EW’s ‘Must List’

If Sports Illustrated Golf Group’s new Front9 app for iPad looks a good deal like Entertainment Weekly’s popular ‘Must List’ on the same platform, the resemblance is intentional. The publisher of Golf magazine and Golf.com takes an interactive page from the sister pub at Time Inc. by using its engine to power very different content. Front9 puts on a single, attractive page of tiles the top nine golf-related stories, product news, games, apps, travel tips editors feel golf fans need to know that week. Each story clicks through to details, related Web sites, buy buttons, etc. The content is refreshed each week.
http://www.minonline.com/news/SI-Golf-Groups-Front9-for-iPad-Takes-a-Golf-Lesson-from-EWs-Must-List_16906.html

Adobe's Latest Update Caters to Tablets

With the most recent update to its popular suite of digital content tools, Adobe Systems Inc. aims to strengthen relationships with Web developers through more-frequent updates and flexible pricing.
Adobe's Creative Suite 5.5 release will be the first in a series of major product updates every two years, plus mid-cycle releases aimed at giving creative people the latest tools and keeping Adobe ahead of the fast-moving mobile device market.

Read more: http://online.wsj.com/article_email/SB10001424052748704529204576257071570977648-lMyQjAxMTAxMDEwMjExNDIyWj.html#ixzz1JyjtGxw9