At only 26 years of age, Mark Zuckerberg is one of the world’s youngest billionaires, but he’s not keeping it all for himself. By signing on to Bill Gates and Warren Buffet’s initiative called the “Giving Pledge,” Mark agreed to give most of his wealth to charity.
This is not Zuckerberg’s first foray into philanthropy; he donated an undisclosed amount to the open social network project Diaspora as well as $100 million to Newark Public Schools. He spoke about the Newark donation on Oprah, explaining his dedication to help fix the public school system.
http://mashable.com/2010/12/09/mark-zuckerberg/
Thursday, December 9, 2010
Bonnier Revs Up Roadtrip
Joining the likes of News Corp.’s forthcoming tablet newspaper The Daily and Richard Branson's iPad-only magazine, Project, Sweden’s Bonnier Corp. has created Roadtrip, a made-for-the-tablet publication.
The new form shows how publishers are experimenting on the iPad as they try to figure out how to make money off the tablet. Bonnier, whose Popular Science was one of the first publications sold on the iPad when it hit stores in April, is now looking at creating products like Roadtrip that aren’t enhanced versions of its magazines.
http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i9a98d83b8ff950acfd4b9feecbe0d3d9
The new form shows how publishers are experimenting on the iPad as they try to figure out how to make money off the tablet. Bonnier, whose Popular Science was one of the first publications sold on the iPad when it hit stores in April, is now looking at creating products like Roadtrip that aren’t enhanced versions of its magazines.
http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i9a98d83b8ff950acfd4b9feecbe0d3d9
Tuesday, December 7, 2010
New Flipboard Offering Promises Giant Step For Online Advertising
Flipboard, the RSS reader for the iPad that aggregates content shared through social networks in a magazine-style interface, has taken a major step toward tailoring its product to publishers with the release of a website enhancing product, Flipboard Pages
.
http://www.pubexec.com/article/new-flipboard-product-offers-magazine-style-advertising-article-layout/1
.http://www.pubexec.com/article/new-flipboard-product-offers-magazine-style-advertising-article-layout/1
Wednesday, December 1, 2010
New York Times looks to WeightWatchers for Internet tips
http://www.reuters.com/article/idUSTRE6B00B320101201
NEW YORK (Reuters) - New York Times Co is completing plans to charge readers for online news after spending a year studying websites such as Consumer Reports and WeightWatchers.
The New York Times, which in 2007 abandoned its first big effort to charge consumers to read its columnists online, is betting it can overcome readers' objections to paying for news they have grown accustomed to reading free of charge.
"This year has been a year of preparation," New York Times Chief Executive Janet Robinson told the Reuters Global Media Summit. "We have done very in-depth planning in regard to the technology."
The company has been working with consumer electronics and technology companies, including Microsoft Corp, Sony Corp, Samsung Electronics, Apple Inc and Amazon.com Inc, for its digital editions, she said.
More Reuters Results for:
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The New York Times, which in 2007 abandoned its first big effort to charge consumers to read its columnists online, is betting it can overcome readers' objections to paying for news they have grown accustomed to reading free of charge.
"This year has been a year of preparation," New York Times Chief Executive Janet Robinson told the Reuters Global Media Summit. "We have done very in-depth planning in regard to the technology."
The company has been working with consumer electronics and technology companies, including Microsoft Corp, Sony Corp, Samsung Electronics, Apple Inc and Amazon.com Inc, for its digital editions, she said.
Magazine Readership Remains Strong According to Affinity’s American Magazine Study
November 30, 2010 (New York, NY) Affinity released today the Fall wave of its American Magazine Study, which reports magazine audience estimates for the country’s leading publications. According to AMS, more than 188 million American adults currently read printed magazines. Readership among women skews higher than men, with 84% of women and 80% of men reporting that they read at least one magazine title. The average consumer reads 6.1 different magazine titles.
Beginning with its Spring 2011 release, Affinity will expand the scope of the AMS Service to report magazine audience estimates that also include a host of digital platforms - mobile magazine apps, magazine Web sites, publishers’ social media sites and electronic subscriptions. This will mark the first time that advertisers, agencies and publishers will have access to syndicated audience data and reader profiles that reflect the total reach of a magazine’s brand in both printed and digital form.
According to Tony Incalcatera, Chief Operating Officer of Affinity, “Traditional methodologies can not keep pace with the expanding definition of the magazine brand. As publishers escalate their entry into the world of digital content delivery, Affinity’s American Magazine Study is evolving to measure all of the ways that publishers are leveraging digital technologies to extend the reach of their brands.”
The Fall release of the AMS study represents interviews with more than 34,000 American adults over the past year. AMS audience estimates are integrated with advertising effectiveness scores from Affinity’s VISTA Service to report the audience delivery of issue-specific magazine campaigns. In addition, AMS audience estimates are integrated with Experian Simmons’ National Consumer Study (NCS), combining in-depth consumer targeting capabilities with Affinity’s contemporary, Web-based approach to magazine audience measurement. (AMS Fall 2010 Magazine Audience Estimates Attached)
For Immediate Release
Tom Robinson • 212.922.9582
Tom@AffinityResearch.net
* * * About Affinity Affinity is a media research firm specializing in magazine audience measurement and accountability tracking. Affinity’s products include ProofReader (campaign pre-testing), The American Magazine Study (print and digital magazine audience measurement), the VISTA Service (in-market campaign tracking) and MagPlan (the industry’s first accountability-driven magazine optimizer). For more information, visit www.AffinityResearch.net.
Beginning with its Spring 2011 release, Affinity will expand the scope of the AMS Service to report magazine audience estimates that also include a host of digital platforms - mobile magazine apps, magazine Web sites, publishers’ social media sites and electronic subscriptions. This will mark the first time that advertisers, agencies and publishers will have access to syndicated audience data and reader profiles that reflect the total reach of a magazine’s brand in both printed and digital form.
According to Tony Incalcatera, Chief Operating Officer of Affinity, “Traditional methodologies can not keep pace with the expanding definition of the magazine brand. As publishers escalate their entry into the world of digital content delivery, Affinity’s American Magazine Study is evolving to measure all of the ways that publishers are leveraging digital technologies to extend the reach of their brands.”
The Fall release of the AMS study represents interviews with more than 34,000 American adults over the past year. AMS audience estimates are integrated with advertising effectiveness scores from Affinity’s VISTA Service to report the audience delivery of issue-specific magazine campaigns. In addition, AMS audience estimates are integrated with Experian Simmons’ National Consumer Study (NCS), combining in-depth consumer targeting capabilities with Affinity’s contemporary, Web-based approach to magazine audience measurement. (AMS Fall 2010 Magazine Audience Estimates Attached)
For Immediate Release
Tom Robinson • 212.922.9582
Tom@AffinityResearch.net
* * * About Affinity Affinity is a media research firm specializing in magazine audience measurement and accountability tracking. Affinity’s products include ProofReader (campaign pre-testing), The American Magazine Study (print and digital magazine audience measurement), the VISTA Service (in-market campaign tracking) and MagPlan (the industry’s first accountability-driven magazine optimizer). For more information, visit www.AffinityResearch.net.
Tuesday, November 2, 2010
Publishers' iPad Apps: Hot or Not?
http://www.adweek.com/aw/content_display/news/digital/e3i472af4f084a4fdef4bac0580288814feThe iPad dreams of magazine publishers could be the latest death by irrational exuberance.
Despite the optimism that greeted the new device, there is a danger that publishers are squandering an opportunity with clunky apps, bad pricing strategies and unsustainable ad tactics.
The iPad itself is on its way to being a hit, although not as quickly as many predicted. Apple disappointed analysts who anticipated it would sell 4.7 million in the fourth quarter by offloading only 4.2 million. All told, 7.5 million units have been sold since April. Clearly, tablets are set to take a chunk of the netbook and desktop computer market. But for now, the market is tiny: about 4 percent of households own a tablet, according to Nielsen -- hardly a mass market.
Despite the optimism that greeted the new device, there is a danger that publishers are squandering an opportunity with clunky apps, bad pricing strategies and unsustainable ad tactics.
The iPad itself is on its way to being a hit, although not as quickly as many predicted. Apple disappointed analysts who anticipated it would sell 4.7 million in the fourth quarter by offloading only 4.2 million. All told, 7.5 million units have been sold since April. Clearly, tablets are set to take a chunk of the netbook and desktop computer market. But for now, the market is tiny: about 4 percent of households own a tablet, according to Nielsen -- hardly a mass market.
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