November Issue is Biggest Revenue Generator in The Atlantic's 153-Year History

http://www.foliomag.com/2010/november-issue-biggest-revenue-generator-atlantics-153-year-historyAtlantic Media may be pursuing an aggressive "digital-first" strategy but the print product has hit a historic highmark. While many magazines reporting ad page gains in 2010 are only comparing that to the nightmare of 2009, The Atlantic says its November 2010 issue is the single highest-revenue issue in the magazine's 153-year history. The November issue-which features The Atlantic's "Brave Thinkers" profiles-saw a 60 percent jump in ad pages and a 95 percent gain in ad revenue over November 2009 (also a "Brave Thinkers" issue). The current issue features customized and unconventional ad units, such as a multiple cover execution sponsored by Dow and a Buick gatefold opening the Brave Thinkers editorial package

Mac Users Are Getting New Outlook From Rival

A new, faster, better version of Microsoft Office is coming out Oct. 26. But it isn't for Microsoft's own Windows operating system. It is for the Macintosh computers made by the software giant's archrival, Apple. And, among other things, it will bestow upon the Mac a benefit heretofore available only on Windows: Outlook. The popular email, calendar and contacts program is finally arriving on the Mac in a version that looks and works very much like the Windows version.http://online.wsj.com/article_email/SB10001424052748703673604575550201474088146-lMyQjAxMTAwMDEwNDExNDQyWj.html

July - September 2010 vs 2009 (3Q)

October 8, 2010

http://www.magazine.org/advertising/revenue/by_mag_title_qtr/pib-3q-magazines-2010.aspx

Bonnier Overhauls Gardening Title’s Staff, Design

Company taps New York Times reporter as new editor-in-chief.

http://www.foliomag.com/2010/bonnier-overhauls-gardening-title-s-staff-design 

A Look at the ‘Gourmet Live’ iPad App

Social aspect sets it apart from other apps on the market, Condé says.http://www.foliomag.com/2010/look-gourmet-live-ipad-app

ASME: Best Covers 2010

http://www.observer.com/2010/slideshow/133029/atlantic-news-business

Goodbye (Crummy) CAPTCHAs. Hello Ad Dollars?

Hate dealing with captchas–the squiggly, indecipherable text strings Web sites often force you to read and regurgitate for security reasons? Join the club. And pay attention to what Solve Media is trying to do.
http://mediamemo.allthingsd.com/20100920/goodbye-crummy-captchas-hello-ad-dollars/