Good News for Magazines: Popular Science iPad Subscribers Are 95% New Readers

What will Conde Nast, and Hearst soon after it, find as people start buying subscriptions to their magazines' iPad editions in Apple's App Store?

About half the new subscribers are likely to let Apple share their names and other information with the publishers, as Forbes reported yesterday.

http://adage.com/article/mediaworks/popular-science-ipad-subscribers-95-readers/227531/

Watch the Apple-esque Video Intro for Google Chromebook 'Computer-Like Object'

Google's Chromebook laptops are a hot topic today -- "Chromebook" is a Top 10 Trending Topic on Twitter right now -- as details spread about when you can buy them (June 15), who's making them (Acer and Samsung) and the leasing plans ($28 per month for business users, $20 per month for educational institutions). You can get much of the basic information at Google's Chromebook microsite, but the best way to get a quick take on what makes the Chromebook so revolutionary is to watch Google's 110-second video product intro, embedded below.


http://adage.com/article/the-media-guy/watch-google-s-apple-esque-video-intro-chromebook/227502/

Time Inc. in iPad Deal With Apple

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.

Read more: http://online.wsj.com/article_email/SB10001424052748703703304576296980128055282-lMyQjAxMTAxMDAwMjEwNDIyWj.html#ixzz1LD6rIFFa