Bonnier Overhauls Gardening Title’s Staff, Design

Company taps New York Times reporter as new editor-in-chief.

http://www.foliomag.com/2010/bonnier-overhauls-gardening-title-s-staff-design 

A Look at the ‘Gourmet Live’ iPad App

Social aspect sets it apart from other apps on the market, Condé says.http://www.foliomag.com/2010/look-gourmet-live-ipad-app

ASME: Best Covers 2010

http://www.observer.com/2010/slideshow/133029/atlantic-news-business

Goodbye (Crummy) CAPTCHAs. Hello Ad Dollars?

Hate dealing with captchas–the squiggly, indecipherable text strings Web sites often force you to read and regurgitate for security reasons? Join the club. And pay attention to what Solve Media is trying to do.
http://mediamemo.allthingsd.com/20100920/goodbye-crummy-captchas-hello-ad-dollars/

Conde Nast moving Bon Appetit, editor to step down

Editor-in-chief of Bon Appetit to step down as Conde Nast moves magazine to New York

http://finance.yahoo.com/news/Conde-Nast-moving-Bon-Appetit-apf-2514468969.html?x=0 

So What Do You Do, Bob Cohn, Editorial Director of Atlantic Digital?

From an editorial and business perspective, Cohn dishes on the storied brand's digital strategy

http://www.mediabistro.com/articles/cache/a10986.asp 

Google Advertises Its Display Advertising

Google is rolling out a new advertising campaign on Thursday for its display advertising platform. The campaign, called Watch This Space, will run in advertising trade magazines and in other print and online media. The “space” to watch makes reference to the blocks of display advertising users see on the Web pages they browse.
http://mediadecoder.blogs.nytimes.com/2010/09/09/google-advertises-its-display-advertising/?emc=eta1

'Branded App' Offers Way To Sell Subscriptions on iPad

(Press Release) San Francisco, September 7, 2010 — Zinio, the global leader in digital-publishing technology and services, today announced an expansion of their product offering and services to include Branded Apps for the Apple ITunes App Store. This announcement further extends the reach of its "read anywhere" Zinio Unity platform and enables additional discoverability for publishers in their multi-device efforts to drive subscription growth and brand affinity.
http://www.pubexec.com/article/zinio-branded-apps-include-national-geographic-sporting-news-today/1

The Atlantic Strong traffic in August

4.3 mm UV’s on theatlantic.com in August
19+mm PV’s

The Atlantic Magazine Introduces iPad Edition

Washington, DC and New York, NY (September 3, 2010) – Broadening its suite of digital offerings, today The Atlantic introduces a magazine application for the iPad, which builds off the success of The Atlantic’s two free applications for the iPhone and iPad.  Highlights of the September issue include:

Jeffrey Goldberg on whether Israel is getting ready to bomb Iran, including an embedded video interview with Christopher Hitchens and Martin Amis

Sheelah Kolhatkar on the inside story behind tabloid TV news

Graeme Wood on prisons without walls

Megan McArdle on the great stock myth

James Fallows on returning to his old Tokyo neighborhood to find an inward-looking country that has lost its ambition, including a unique slideshow

“We’ve learned from our tremendous digital growth that readers love to engage with The Atlantic in all sorts of ways,” said James Bennet, The Atlantic’s editor. “We believe they’ll be delighted with this new platform for exploring ideas from The Atlantic, and for letting us and each other know what they think.”

Dow is the launch sponsor for the magazine application. Developed on technology built by partner RareWire and priced at $4.99, it will feature:

·        Embedded video clips

·        Easy-to-use sharing and social media features

·        Innovative slideshows

·        Multiple navigation opportunities such as tapping, swiping, clickable TOC and unique scroll bar

·        Ability to zoom-in on photos and text

“This Atlantic iPad magazine application represents our entry onto the ‘digital newsstand’ and is another important step forward in our long-term digital strategy,” added M. Scott Havens, vp, digital strategy and operations.  “Quite simply, our long-range goal is to offer readers their favorite Atlantic magazine and Web content on any platform or device they choose and to accomplish that we’ll continue to roll-out a variety of diverse and innovative products.”

About The Atlantic

Since its founding in 1857 as a magazine about “the American Idea” that would be of “no party or clique” The Atlantic has been at the forefront of brave thinking in journalism.  The Atlantic’s acclaimed editorial roster includes Andrew Sullivan, Ta-Nehisi Coates, James Fallows, Jeffrey Goldberg, Joshua Green, and Megan McArdle. One of the first magazines to launch on the web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital and event platforms.  Recent accolades include Advertising Age’s Editor of the Year, Adweek’s Hot List and the Webby Award for Best Magazine Website.  With the addition of its opinion-tracking site, TheAtlanticWire.com, The Atlantic is a multi-media forum on the most critical issues of our times, from politics, business, and the economy, to technology, arts, and culture.  The Atlantic is the flagship property of Washington, D.C.–based publisher Atlantic Media Company.

Fine Cooking To Launch Holiday Cooking iPad App

Fine Cooking magazine is launching an iPad app to help readers brainstorm and prepare their holiday meals. The app will go live on November 1 and will be available until January 31.
The Holiday Cooking app will include recipes and tips for holiday entertaining, supported by an array of images and slideshows.
http://www.mediabistro.com/fishbowlny/magazines/fine_cooking_to_launch_holiday_cooking_ipad_app_172616.asp