Playing it by ear: The Atlantic joins the magazine-Tumbling fray in embracing experimentation

Until recently, Tumblr was a fairly isolated phenomenon: a platform that (to overgeneralize only slightly) helped a slew of web-savvy young city-dwellers to stay connected with more characters than Twitter but less commitment than blogs. Now, though, the service — which passed its billion-post mark last Monday — is in the air in a more diffuse way, via the tons-of-Tumblrs popping up under the banners of national news outlets. There’s Newsweek’s praiseworthy specimen — the most buzzed-about of the bunch — but there’s also The New Yorker’s, The Economist’s, The American Prospect’s, Life magazine’s, the Huffington Post’s, the Paris Review’s, Utne Reader’s, ProPublica’s, and, a bit farther afield, Public Radio International’s, ABC News Radio’s…and on and on.
One of the most recent additions to the world of media-outlet-Tumbling comes courtesy of The Atlantic, which marked its entry into that world earlier this month. With this:
http://www.niemanlab.org/2010/08/playing-it-by-ear-the-atlantic-joins-the-magazine-tumbling-fray-in-embracing-experimentation/

Thinner Time magazine still manages to stand out

Rick Stengel may have his shoulder in a sling, but when it comes to the news magazine wars, he's the last man standing.
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/29/AR2010082902749.html?referrer=emailarticle

Schwartz: iPad Complements Rolling Stone as 'Great Discovery Platform'

In partnership with digital editions provider Zinio, Rolling Stone has launched an interactive version of its Rolling Stone: 500 Greatest Songs of All Time special edition on the iPad. The digital version of this issue allows readers to sample and purchase music as they move through the app, adding a new dimension to the experience for music lovers as they read about the stories and personalities behind such rock, pop and R&B classics as "Stairway to Heaven" and "What'd I Say."
http://www.pubexec.com/article/schwartz-ipad-complements-rolling-stone/1

New Publisher for Smithsonian Publishing and Smithsonian Media

Smithsonian announces that Jennifer Hicks will become the next Publisher for Smithsonian Publishing and Smithsonian Media.

How Entertainment Weekly Embraces the Digital Age

In partnership with  Entertainment Weekly, YouTube just announced the launch of a specialized site for getting a sneak peek at the new television season which includes "bite-sized previews of programs, reality TV, comedies, dramas and more."
http://www.readwriteweb.com/archives/how_entertainment_weekly_embraces_the_digital_age.php

Nomad Editions Mobile Magazine to Launch in October

A team of publishing veterans, including a former Newsweek president, is launching a new "series of digital weeklies" created specifically for mobile devices. Nomad Editions will feature content on topics such as food, movies, surfing. Check out the promotional video showing some of Nomad Editions' features.
http://www.pubexec.com/item/new-nomad-editions-magazine-created-specifically-mobile-devices

The Web Is Dead. Long Live the Internet

Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services are less about the searching and more about the getting....
http://www.pubexec.com/aggregatedcontent/the-web-is-dead-long-live-internet

Facebook Checks In to the World of Locations

The 800-pound gorilla of social networks, Facebook, is jumping into the location game.
On Wednesday, it announced a new, optional service for its 500 million members called Places, which allows you to check in to various places you go, and share that information with your Facebook friends, complete with maps and comments and the Facebook thumbs-up "like" feature.
http://online.wsj.com/article_email/SB10001424052748703649004575437533304450888-lMyQjAxMTAwMDEwODExNDgyWj.html

Intel to Buy McAfee

Intel agreed to pay $7.68 billion to acquire computer-security software maker McAfee, aiming to boost the chip giant's own online and wireless computing efforts.
http://online.wsj.com/home-page?mod=djemalertTECH

Wear wristwatch? Use e-mail? Not for Class of '14

MILWAUKEE – For students entering college this fall, e-mail is too slow, phones have never had cords and the computers they played with as kids are now in museums.
http://news.yahoo.com/s/ap/20100817/ap_on_re_us/us_mindset_list

Cable Firms Eye Tablet Space

More TV shows and movies may be coming to tablet computers like Apple Inc.'s iPad—for those who pay to watch.
At least seven of the ten largest subscription-TV providers in the U.S. are building new tablet-computer applications that offer select TV shows and movies to their existing subscribers, often for little or no additional fee.

Read more: http://online.wsj.com/article_email/SB10001424052748704407804575425503120348756-lMyQjAxMTAwMDEwMzExNDMyWj.html#ixzz0wUQPnnb4

The Atlantic's September Issue Grabs Attention of On-Line Readers

The September issue of The Atlantic garnered over 40,000 Facebook likes for on-line content and over 1,660 comments on their main hardcopy story.  Their piece from dispatches, "Rent a White Guy" was just as well read on-line as was their main cover piece, with almost 10,000 Facebook likes.  Competitors of The Atlantic, despite incorporating celebrities into their cover pieces, were unable to generate much interest on-line.  Vanity Fair and Wired reported just 95 and 33 comments respectively.

Friendly Advice To My Friends Heading Magazine Companies

Three people I respect a great deal now lead the big magazine companies: David Carey (ex Condé) at Hearst, Bob Sauerberg at Condé, and now Jack Griffin at Time Inc. — and I’ll add Justin Smith at Atlantic:

 

http://www.businessinsider.com/friendly-advice-to-my-friends-heading-magazine-companies-2010-8#ixzz0wD7stZ9V

Newest Cellphone Ads Crave Entire Screen

Marketers are turning to more immersive—and possibly intrusive—mobile ads, in a gambit to make more money from advertisers who have been skittish about using cellphones.

http://online.wsj.com/article_email/SB10001424052748704657504575411644004713662-lMyQjAxMTAwMDAwNjEwNDYyWj.html

Bullock is a People pleaser

http://www.nypost.com/p/news/local/bullock_is_people_pleaser_uNBEzGrvSh8tAnbWBPTOwN?sms_ss=email

Time Warner Looks to Tie Tablet, Print Magazine Subscriptions

Time Warner CEO Jeff Bewkes hinted Wednesday that he wants to make tablet-computer subscriptions for the company’s magazines available to people who already subscribe to the dead-tree versions of the company’s titles, which include Time, People, Sports Illustrated and Real Simple.
http://blogs.wsj.com/digits/2010/08/04/time-warner-looks-to-tie-tablet-print-magazine-subscriptions/?blog_id=100&post_id=16986 

Market Data Firm Spots the Tracks of Bizarre Robot Traders

http://www.theatlantic.com/science/archive/2010/08/market-data-firm-spots-the-tracks-of-bizarre-robot-traders/60829/

Pricing and the iPad Digital Magazine

http://www.pubexec.com/blog/as-magazine-publishers-launch-ipad-editiions-pricing-big-question#utm_source=pubexec.com&utm_medium=blog_page&utm_campaign=blog_additional_blogs

Periodicals Mailing Regulations

http://deadtreeedition.blogspot.com/2010/08/do-postal-execs-want-to-lose-money-on.html

Rolling Stone and Zinio Launch First Integrated iPad and iTunes Issue

Zinio today introduced a new, interactive release of Rolling Stone: 500 Greatest Songs of All Time on its cross-device Zinio Unity platform....
View more at...
http://www.pubexec.com/article/rolling-stone-zinio-launch-first-integrated-ipad-itunes-issue/1